Simple and clear pricing.

Perfect Scale prices the evidence, not an outcome. The same site returns the same assessment at the same price, whether a buyer, a seller, an agent or an authority commissions it. The number does not change with who is asking, and neither does the fee. The free borough dashboards stay free. Everything below is the cost of the independent measurement itself, not a share of what it might save or earn you. Want to see the product before you commission one? Ask for a live walkthrough — a free call where Abre takes you through a real, anonymised Site Assessment.

First look

Live walkthrough

Free / 20-minute call

A live call with the founder, walking through a real, anonymised Site Assessment and the borough evidence behind it. See the depth before you commission anything.

  • Real Site Assessment from a recent London project, shown live and anonymised
  • All sections walked through: verdict, capacity model, refusal flags, comparables
  • Bring your own site or borough questions — the call is yours
  • No obligation, no follow-up sequence
Book a walkthrough →
For multiple sites

Site Assessment Bundle

On enquiry

Appraising a pipeline rather than a single plot? Multiple Site Assessments are bundled and priced by volume.

  • Same depth as a single Site Assessment, across your whole shortlist
  • Priced by number of sites and borough overlap
  • Sequenced to your acquisition timetable
  • Scope and fee confirmed in writing before any work begins
Ask about bundle pricing →
For a borough

Borough Intelligence Report

£1,500 / borough

A full intelligence read of one borough. Pick the borough at checkout.

  • Approval rates across every site type, area, PTAL band and conservation status
  • Refusal taxonomy: every coded reason from refused decisions, ranked and explained
  • Unit-count and density sweet spots, with the data that supports them
  • Case studies of recent approvals and refusals, with addresses and outcomes
  • Process intel: determination times, decision routes, pre-app patterns
  • Delivered as HTML and PDF within 5 working days
Commission a Borough Report →
For three boroughs

Three-Borough Bundle

£3,500 / 3 boroughs

Three Borough Intelligence Reports, your choice of boroughs. Save £1,000 vs single purchase.

  • Three full Borough Intelligence Reports, picked at checkout
  • Same depth as the single borough report, across three of your priority boroughs
  • Cross-borough comparison summary: approval-rate, density, refusal-pattern differences
  • Best for developers, agents and consultants working across multiple boroughs
  • Delivered together as HTML and PDF within 7 working days
Commission the Bundle →
For local authorities

Small Sites Performance Monitor

£3,000 / year

A quarterly analytical service for the borough’s own management. Fixed, published price — not negotiated.

  • Your small-sites pipeline and approval pattern benchmarked against peer boroughs
  • Refusal patterns, delegation performance and determination-time tracking
  • Delivery tracked against your London Plan small-sites target
  • Early warning on movement in your outcome differential
  • Screening of council-owned small-site portfolios (for example, GLA Small Sites Release Fund bids) scoped separately
  • Buys analytical depth for internal use — never the public verdict. The free dashboards are never paid for by the borough they assess.
Book a scoping conversation →

In every Site Assessment

  • Clear verdict backed by comparable decision data
  • Capacity model: density and unit count the borough supports for your site type
  • Market signals: local sales price bands, build-cost benchmark, most-liquid unit sizes, CIL
  • Refusal risk flags for your specific site type, area, and conservation status
  • Comparable case studies with addresses and outcomes
  • Free 30-minute follow-up call to walk through the report
  • Delivered as HTML and PDF, two-working-day standard turnaround

In a Site Assessment Bundle

  • The same Site Assessment, run across every site on your shortlist
  • Priced by volume and borough overlap — contact for a quote
  • Delivery sequenced to your acquisition timetable
  • Scope, fee and timeline confirmed in writing before work begins

In a Borough Intelligence Report

  • Every coded small-site decision in the borough, broken down by site type, area, PTAL and conservation status
  • Refusal taxonomy: every coded reason from refused decisions, ranked and explained with verbatim extracts
  • Unit-count and density sweet spots, with the underlying data
  • Case studies of recent approvals and refusals, with addresses
  • Process intel: determination times, decision routes, pre-app patterns
  • Delivered as HTML and PDF within 5 working days

In the Three-Borough Bundle

  • Three Borough Intelligence Reports, your choice of boroughs at checkout
  • Cross-borough comparison summary: approval rate, density, refusal-pattern differences side by side
  • Same depth as a single Borough Intelligence Report, across three priority boroughs
  • Saves £1,000 against three single Borough Reports
  • Delivered together within 7 working days

In the Performance Monitor

  • Quarterly analytical briefing for the borough’s own management
  • Pipeline, approval pattern and determination times benchmarked against peers
  • Refusal patterns and delegation performance, tracked quarter on quarter
  • Delivery against the London Plan small-sites target
  • Internal use only — it never buys the public verdict

Free: borough dashboards

  • All 33 London boroughs covered, updated quarterly
  • Headline stats: applications logged, decided, approval rate, typical time to decide
  • Interactive area map showing approval rates by sub-area
  • Scheme type breakdown, refusal reason patterns, quarterly trend
  • No sign-up required. Public reference for the market.
Can I see the product before I buy?

Yes. Ask for a live walkthrough: a free 20-minute call where Abre takes you through a real, anonymised Site Assessment section by section, and answers questions against your own borough or site. Email abre@perfect-scale.co.uk and suggest a couple of times.

How is the Site Assessment delivered?

Commission it through the checkout link. You’ll receive a short intake by email — address, proposed unit count, site type — and once the brief is confirmed, the HTML and PDF report follows, typically within two working days.

I have several sites. Do you do volume pricing?

Yes. Multiple Site Assessments are bundled and priced by the number of sites and how much the boroughs overlap — assessments in the same borough share the same underlying evidence base, and the pricing reflects that. Email with your shortlist size and boroughs for a written quote.

You sell to councils and publish figures about them. How is that independent?

Payer separation is a structural rule, not a promise. The free borough dashboards and any published figures are never sponsored, commissioned or paid for by the borough they assess — they exist whether or not the borough buys anything. The Performance Monitor buys analytical depth for the council’s own internal use; it does not buy the public verdict, and any commercial relationship with an assessed borough is disclosed. The price is fixed and published for the same reason: negotiated pricing corrodes the independence claim.

What data does this all draw on?

15,533 planning applications across all 33 London boroughs, 12,458 of them decided, 2022 to 2026. Every application is coded by site type, area, PTAL, conservation status, proposed and approved units, decision, determination time, and refusal reasons. We also draw on 36 months of Land Registry price-paid data (268,000+ London transactions) and GLA large-site pipeline data. The dataset is complete, not a sample.

Do you publish anything for free?

Yes. Every London borough has a free public dashboard at /boroughs/, refreshed quarterly. It covers headline stats, approval rates by area, scheme type, refusal reason patterns, and a 13-quarter trend. No sign-up needed.

Can I use the data in my own appraisals?

Yes, for paid deliverables the licence covers internal use by your company. Please do not redistribute the data externally. For public dashboard content, attribution is welcome; please don’t scrape or rehost it.

My consultant tells me everything you’d tell me.

A typical small-site planning consultant works on perhaps 30 to 60 small-site applications across a career. We have coded every small-site decision in your borough. In Croydon alone that is 350 and counting. The intent is not to replace the consultant. It is to give them the borough’s full pattern set rather than the subset they have personally seen.

How is this different from Searchland or LandInsight?

Different stage of the workflow. Searchland and LandInsight tell you where to source sites and who owns what. We cover the question that follows: what does the borough actually approve on sites like this, and what does it refuse, and why. Most customers use both.

How is this different from the GLA’s free Datahub?

The Datahub gives you raw application data, application by application. We give you 4,347 verbatim refusal reasons coded into a 10-category policy taxonomy, plus approval rates by unit count, by site type, by ward, by PTAL band, and by conservation status. Lifting that out of the Datahub by hand is possible. Whether anyone has the time is another matter.

What if your data is wrong about my specific site?

It might be. Every site is unique. The dataset shows the patterns; you and your consultant supply the case-specific judgement. Every Site Assessment includes a free 30-minute follow-up call to walk through the report and the limits of the dataset where they apply. The data is the floor of the conversation, not the whole of it.

Need something the standard products don’t cover?

Custom data cuts, tailored screens and scoped analytical work run through a conversation rather than a checkout. Start at /collaborate/ — scope, deliverable and fee are agreed in writing before any work begins.

Not ready to buy? Start with the free borough dashboards.

All 33 London boroughs, updated quarterly. Approval rates, refusal patterns, scheme types, quarterly trend. Public, no sign-up. Or book a free live walkthrough of a real Site Assessment.